Podcasts are basically a downloadable audio segment which you can download to your computer or MP3 player, with most podcasts being a short and sweet burst of information or possibly a selection of information taken from a much longer piece. Radio shows often release a podcast at the end of each week, giving all of the "best bits" or the most relevant parts for the listener to be able to playback at anytime and indeed, at any place.
Being an SEO company, we believe that podcasts are a great part of any Social Media opportunity and regularly recommend our clients to produce them, from product descriptions right the way through to the articles we write for them, people do want to learn more but at their convenience. No matter what product you sell or what service you might offer, in the same manner as writing articles, you can always find something to talk about, so producing Podcasts is a great way of getting your thoughts, opinions and informative conversation recorded and published to the Internet.
Podcasts can be downloaded to any computer or MP3 player quickly and easily and they can then sit there and be listened to at the listener's convenience or when they really need to find something out. This means that your piece of recorded information can stay with someone for a long time and if it's really worth listening to and free, they will no doubt send the podcast onto all of their friends, family and colleagues, in the same way they would send a link or a recommendation.
There are many places to get your podcast broadcasted and these include:
Your own website Social media platforms like Facebook and Twitter Podcast directories Music and Podcast stores Specific Podcast search engines Syndication websitesPodcasts are pretty much like videos online, if they go viral and get really popular, before you know it you will have thousands of people listening to your content which really shows the power of the Internet.
One thing to remember is that in the same way as writing content or releasing videos, make sure your Podcasts has something worth listening to, else you will just end up boring people and they will not want to listen to any of your material again, which in the long term sense is a massive disaster for your business.
Internet Marketing - Using Podcasts Six Benefits of Podcasting The Benefits of Starting a Podcast Podcast Transcription: Converting the Spoken to the Written How to Begin Podcasting the Right Way
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