A podcast is a collection of audio or video files that can be easily downloaded to any portable player and mobile devices. You can store it in your mobile device and listen to it any time you wish. It was the famous computer based company Apple gave life to podcasting through the iPod in the year 2004. But, in the present trend it is not compulsory to use an ipod to listen to podcast, as it can be downloaded and stored even in personal computers.
Advantages and uses
* You can store the podcast in your computer for any number of days and listen to it even when you are not connected to the internet.
* You can subscribe for a podcast once and download the new podcasts automatically. Updating podcasts is very easy and quick.
* Of all the latest technologies available for developing the business, podcasting is the best one in terms of cost and as well as in quality. You can quickly communicate the message to the audience who is living millions & millions of miles away.
* Through podcasting the content and information is reached to the audience exactly how you want to convey. So, you will gain only loyal customers through podcasting marketing.
* Podcasting is the latest and innovative technology used by marketers. Normally, business people grab the audience through article writing to their website and make them read the contents. Podcasting is not so. You can save it in your mobile and listen to it while you are jogging, driving, hiking or working. You can conveniently listen to it any number of times.
* Some time your key employees may fail to attend the conference and presentations due to personal problems. In such cases, you can update the message to them through podcasting.
* Details of every new product you launch can be updated to your sales representatives using this latest program.
* Distribution of podcasting is simple. Especially, submitting and publishing your podcast through social network directories will have great impact with the audience.
Podcasting technology will turn out to be a successful one, if you follow certain tips. The podcasts should be short in length and should carry only quality information. This is just like video marketing, so people will not spend more than 3 or 4 minutes to listen to your video file. Using a quality podcast you can build cordial and long term relationship with your customers.
Internet Marketing - Using Podcasts Six Benefits of Podcasting The Benefits of Starting a Podcast Podcast Transcription: Converting the Spoken to the Written
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