Market Your Business With Podcasting!

A podcast is a collection of audio or video files that can be easily downloaded to any portable player and mobile devices. You can store it in your mobile device and listen to it any time you wish. It was the famous computer based company Apple gave life to podcasting through the iPod in the year 2004. But, in the present trend it is not compulsory to use an ipod to listen to podcast, as it can be downloaded and stored even in personal computers.

Advantages and uses

* You can store the podcast in your computer for any number of days and listen to it even when you are not connected to the internet.

* You can subscribe for a podcast once and download the new podcasts automatically. Updating podcasts is very easy and quick.

* Of all the latest technologies available for developing the business, podcasting is the best one in terms of cost and as well as in quality. You can quickly communicate the message to the audience who is living millions & millions of miles away.

* Through podcasting the content and information is reached to the audience exactly how you want to convey. So, you will gain only loyal customers through podcasting marketing.

* Podcasting is the latest and innovative technology used by marketers. Normally, business people grab the audience through article writing to their website and make them read the contents. Podcasting is not so. You can save it in your mobile and listen to it while you are jogging, driving, hiking or working. You can conveniently listen to it any number of times.

* Some time your key employees may fail to attend the conference and presentations due to personal problems. In such cases, you can update the message to them through podcasting.

* Details of every new product you launch can be updated to your sales representatives using this latest program.

* Distribution of podcasting is simple. Especially, submitting and publishing your podcast through social network directories will have great impact with the audience.

Podcasting technology will turn out to be a successful one, if you follow certain tips. The podcasts should be short in length and should carry only quality information. This is just like video marketing, so people will not spend more than 3 or 4 minutes to listen to your video file. Using a quality podcast you can build cordial and long term relationship with your customers.

Internet Marketing - Using Podcasts   Six Benefits of Podcasting   The Benefits of Starting a Podcast   Podcast Transcription: Converting the Spoken to the Written   

Market Your Business With Podcasting

A podcast is defined as a series of digital media files mostly in the audio format. Apple's very popular portable media player iPod formed the basis of the term podcasting. In fact, the term has been coined from the words "pod" and "broadcasting". Podcasting gained instant popularity in the year 2004, and today, online businesses use it as a powerful online marketing tool.

Some advantages of podcasting are:

• Podcasts are downloaded by interested customers and thus, they remain stored in their computers and media players till they want to hear them. • New software and setups allow newly added podcasts to get automatically delivered to subscribers. • Podcasts target audiences that are interested in listening to the content you provide.

From the business point of view, here are some advantages of podcasting in the field of online marketing:

• Podcasts can spread the business message to the global audience. • A regular mode of communication with listeners and customers is established through podcasting. • Value-added content is supplied to subscribers that that make up a significant percent of the loyal audience. • Podcasts increase the market visibility of the business and also have a positive affect on sales and conversion rates.

Here are some ways to make use of podcasting as a useful online marketing tool:

Providing News and Updates to Subscribers

The subscribers to your business website podcasts receive news and updates about your business and products on a regular basis. Whether it is the opening of a new branch, launch of a new website, or an announcement for a new business product, the information is effectively delivered by podcasts to the subscribers.

Establishing Internal Marketing

For a business to grow online and offline, it is important to keep all employees involved in various company events. Podcasts can help you establish internal marketing within the organization, which further translates to efficient external marketing. Here are some ways of doing so:

• Business presentations and conferences that are not attended by all employees can be podcasted to keep them updated. • Sales representatives can be easily updated on new products and guidelines using podcasts.

Marketing Your Business Expertise

Podcasting helps a business group create programs that offer guidance, suggestions and advice, and solve common queries of the customers. You can involve the expert members of your staff in discussions that can be recorded as podcasts and made available to subscribers. This maintains the interest of subscribers to keep in touch with the podcasts released by you.

Podcast the Business Feedbacks

Podcasts are quick ways to inform subscribers about the feedback received by the business in the market. You can integrate customer feedback in regular podcasts and make them available on the internet. It is a good way to make an impression on those who have recently joined your podcast subscriber list.

Distribute Your Podcasts

Podcasts can be easily distributed across the web by submitting them to online directories. The links to podcasts can also be distributed on social media marketing platforms. This helps enhance the market reach of your business.

How to Make Podcasts Effective

Here are some useful tips to make the best out of podcasting for online business marketing:

• Just like online videos, podcasts must be short in length, but should carry valuable information for subscribers. • Quality is an important factor in podcasting. For this, you must use popular recording devices and editing software. • It is important to make the content informative and entertaining to bind the interest of the listeners. • Regularly update the content of the podcasts, and don't allow much gap between two consecutive podcasts. • Make sure to submit podcasts to genuine online directories and search engines.

Podcasting provides a great opportunity for online businesses to regularly communicate with their targeted prospects. Remember that podcasting is the medium to build up long-relationships with the customers and to enhance the brand value of your business.

Internet Marketing - Using Podcasts   Six Benefits of Podcasting   The Benefits of Starting a Podcast   Podcast Transcription: Converting the Spoken to the Written   

Virtual Coaching Business Models That Leverage Podcasting and Teleseminars

Virtual coaching business is big business. If you are a service professional or engage in any kind of consultative expertise from industrial equipment design, to medical practice to marketing consulting, you can create a powerful marketing stream or profit center through podcasting and teleseminars.

Virtual coaching and consulting has grown alongside capabilities in online collaboration and communication. With both coaching and online collaboration growing by leaps and bounds, fast moving entrepreneurs have moved in with innovative business models that leverage both trends.

5 Virtual Coaching & Consulting Business Models

The following sections illustrate how different criteria can be combined or split up to form business designs that appear unique as a whole but share much the same fundamental characteristics. Each model can be enhanced by using teleseminars or podcasting tools.

1. Digital Infopreneur

An infopreneur business model rests on the ability to spot the informational challenges facing a market segment and to aggregate, package and promote an informational bundle that meets the needs of that market segment. A digital infopreneur accelerates the whole cycle by using the online channel as her primary platform for market research, information gathering, product creation and distribution.

Due to the low overhead of doing business mostly on the internet, a digital infopreneur business can often grow very quickly while maintaining significant profit margins. One of my favorite ways to get infopreneurs started is through the use of teleseminars and podcasting systems for lead generation and information product creation.

2. Virtual Counseling

A coaching client of mine was able to convert their marriage counseling business from a local scope to a national and international one. We did this by adding virtual counseling capabilities to their website. More than just sticking up a website and advertising nationally, virtual counseling involves the ability to turn generic counseling needs into a packaged list of situational and service themes.

By carefully segmenting the marketplace for degree of severity, desired counseling time frame and demographics, you can convert your expertise into a powerfully pre-selling content marketing system that attracts just the right people. In addition, you can use free tools like freeconferencecalling.com to give people an organized way to interact with you and receive optional access to recorded sessions.

3. Individualized Skills Coaching

Many executives and business leaders find that they need soft skills coaching for their subordinates. Skills like phone selling, negotiation, customer service, communication and others that are verbally-oriented can be taught by phone.

4. Small Group Coaching

Many business coaches also use teleconference services to run facilitated group coaching, mastermind sessions, strategic visioning sessions and other such team activities. Depending on the context, teleseminars can be an excellent way to transfer new professional knowledge and skills to a small group of people.

5. Recurring Membership Groups

Almost any small business can profit by incorporating recurring revenues in the form of memberships. This could be a loyalty rewards club for your highest referring clients, frequent user programs for the top 10% of your client database, or public-facing profit center established to solve challenges in one narrow problem area.

Teleseminars are a great way to build up your content and deliver it easily and conveniently to a large group of paying subscribers. Even free teleseminar services are often very scalable, allowing groups from 1 to 500 on the same call.

Internet Marketing - Using Podcasts   Six Benefits of Podcasting   The Benefits of Starting a Podcast   Podcast Transcription: Converting the Spoken to the Written   How to Begin Podcasting the Right Way